Cookie Policy

Last updated: September 23, 2025

1) Overview & Scope

This Cookie Policy explains how we use cookies and similar technologies (“cookies”) on our website to operate core features, improve performance, personalize your experience, and support advertising and social integrations. Some cookies are set by us (first‑party cookies) and some by our partners (third‑party cookies). Because our store runs on Shopify, certain cookies are placed by Shopify to power secure checkout, analytics, and site preferences. Read Shopify’s cookie policy in depth here: https://www.shopify.com/legal/cookies.

What are cookies? A cookie is a small text file stored on your device when you visit a site. Cookies can be session (deleted when you close the browser) or persistent (remain until they expire or you delete them). They help the site remember your actions and preferences (e.g., login, region) and help us understand how the site is used so we can improve it.

Related technologies we may use:

• Local storage & session storage - browser‑based storage used to remember settings and improve load speed.
• Pixels / web beacons / tags - tiny code snippets that load when you visit a page or view an email, helping measure interactions (e.g., conversions).
• SDKs & APIs - lightweight libraries or server‑side integrations that send event data to analytics/ads platforms.

2) How We Classify Cookies

We group cookies by purpose. Examples below include typical providers used on Shopify storefronts.

• Essential (Strictly Necessary) - Required for the website to function (e.g., cart, checkout, fraud prevention, session security). Without these, core features won’t work. Some essential cookies are set by Shopify to power the storefront and checkout.
• Performance & Analytics - Help us understand site usage (pages visited, time on site, errors) so we can improve navigation, content, and performance. This may include Shopify analytics and services like Google Analytics.
• Functional - Remember choices (language, currency, region, login status) and customize the experience. Shopify may store localization and preference signals for this purpose.
• Advertising & Marketing - Enable interest‑based ads, retargeting, frequency capping, conversion measurement, and campaign attribution on and off our website (e.g., via Meta/Facebook or Google).
• Social Media - Enable sharing/liking and embed content from social networks or content platforms. These providers may use their cookies to build a profile of your interests.

3) Your Choices & Controls

• Browser controls: Most browsers let you block, limit, or delete cookies—typically under Settings → Privacy (or Preferences). If you block essential cookies, some site features (cart, checkout, login) may not function.
• Advertising choices: Many ad platforms let you control personalized ads in their account settings. Browser add‑ons and privacy tools can further restrict tracking.
• Data‑Sharing Opt‑Out (Do Not Sell/Share): To limit certain data sharing used for interest‑based advertising, please visit: https://decolure.com/pages/data-sharing-opt-out
• Regional consent & signals: Depending on your location, you may see a consent banner for non‑essential cookies. Where supported, we store your privacy preferences so they persist across visits (e.g., via a privacy preference cookie).

4) Legal Basis (Where Required)

In regions that require consent (e.g., EU/UK under GDPR and ePrivacy rules), we rely on consent for non‑essential cookies (Performance/Analytics, Advertising, Social). For Essential cookies, we rely on legitimate interests (ensuring the site works as expected and providing services you request, like secure checkout).

5) Third‑Party Cookies & Partner Integrations

We may use third‑party services (e.g., Google Analytics, Google Ads, Meta/Facebook, Instagram, Pinterest) for analytics, advertising, and social features. These partners set their own cookies and have their own privacy/cookie policies. Cookie names, providers, and lifetimes may change as Shopify and app partners update their systems. The tables below show typical examples.

6) Detailed Cookie Schedule (Examples & Typical Retention)

A. Essential (Strictly Necessary) - used to operate core features like cart, checkout, session security, and preference storage.

Cookie (provider)	Purpose	Typical duration
cart (Shopify)	Stores cart information.	≈ 2 weeks
localization (Shopify)	Localizes cart/experience to the correct country.	≈ 2 weeks
_shopify_essential / _shopify_essential_ (Shopify)	Essential tokens for storefront/checkout functionality and session integrity.	Up to 1 year
_tracking_consent (Shopify)	Stores visitor’s cookie/privacy preferences (when available).	Up to 1 year
storefront_digest (Shopify)	Allows preview access while storefront is password‑protected.	Up to 1 year
shopify_pay (Shopify)	Supports Shop Pay login at checkout.	Up to 1 year

 

B. Performance & Analytics - measure how visitors use the site (aggregate stats, diagnostics) so we can improve.

Cookie (provider)	Purpose	Typical duration
_shopify_y (Shopify)	Shopify analytics/visitor ID.	Up to 1 year
_shopify_s (Shopify)	Identifies a browser session/shop combination.	≈ 30 minutes (rolling)
_landing_page (Shopify)	Captures the initial landing page.	≈ 2 weeks
_orig_referrer (Shopify)	Records referrer to understand where visitors came from.	≈ 2 weeks
_shopify_analytics (Shopify)	Analytics for storefront/checkout surfaces.	Up to 1 year
Google Analytics cookies (Google)	Page views, events, and engagement metrics to improve the site.	Varies by Google settings

 

C. Functional - remember preferences like language, currency, login, and UI settings.

Cookie (provider)	Purpose	Typical duration
localization / preference cookies (Shopify)	Store region/language/currency preferences.	≈ 2 weeks or longer
App‑level preference cookies	Persist app/widget settings you choose.	Varies by app

 

D. Advertising & Marketing - support measurement, attribution, and personalized ads on and off our site.

Cookie (provider)	Purpose	Typical duration
Meta/Facebook Pixel (Meta)	Ad measurement, retargeting, and campaign optimization.	Set by Meta; varies
Google Ads (Google)	Conversion tracking, remarketing, ad personalization.	Set by Google; varies
Campaign/UTM cookies	Attribute marketing campaigns and promotions.	Varies

 

E. Social Media - enable social features and embedded content.

Cookie (provider)	Purpose	Typical duration
Instagram/Pinterest cookies	Sharing, embeds, and ad measurement on those networks.	Set by the platform; varies

 

7) Managing Cookies (How‑To)

• Through your browser: Block or delete cookies in your browser settings (steps vary by Chrome, Safari, Edge, Firefox).
• Private/Incognito mode: Limits some persistent storage during a session.
• Ad preferences: Adjust ad personalization in Google, Facebook/Instagram, or Pinterest account settings if you use those services.
• Our Data‑Sharing Opt‑Out: To limit certain sharing for interest‑based ads, use our opt‑out page: https://decolure.com/pages/data-sharing-opt-out
• Consequences of disabling cookies: Essential features (cart, checkout, sign‑in) require certain cookies; disabling them may break these features or degrade performance.

8) International Visitors & Consent

Where law requires consent (e.g., EU/UK), we obtain consent before setting non‑essential cookies. You can withdraw consent at any time by clearing cookies and adjusting settings as described above. We strive to honor recognized privacy preference signals and store your choice so it persists across visits (e.g., via a privacy preference cookie).

9) Updates to This Policy

We may update this Cookie Policy to reflect changes to our practices, technology, legal requirements, or platform updates. We will post the revised version with a new “Last updated” date at the top.

10) Contact Us

Questions about this Cookie Policy or our data practices? Email: support@decolure.com

References

Shopify Cookie Policy - detailed lists of cookies used in merchant storefronts and additional context: https://www.shopify.com/legal/cookies